In the years I have spent in the MLM industry I have seen quite a few company prelaunchs. People often put so much emphasis on joining an MLM program when it is just beginning because it makes it “easier” to reach the “top” since you basically start there already. Well, Yoli is just a new MLM program currently in its prelaunch phase and their flagship product are their Yoli Blast Caps.
So what are Yoli Blast Caps? In short they are a health supplement delivery system. That sounds a little awkward but it is the simplest explanation. Essentially the blast caps contain a variety of freeze dried health supplements which you simply add to water using the convenient Yoli bottle which you fill with water.
The core selling point of the Yoli Blast Caps is that the freeze dry delivery system preserves higher quantities of vitamins, antioxidants, and other healthy things while not requiring unhealthy preservatives to maintain the product’s shelf life. The 45 minute webinar goes on at length about the health negatives of typical beverage processing.
Liquid health drinks and health supplements are highly competitive business markets. While Yoli talks about the healthy quality of their product, they seem to find it important to emphasize the singular nature of their delivery system.
According to the Yoli founders they are not worried about exclusive ownership over the system they use for the Yoli Blast Caps. Essentially what this means is while they are currently the only people using their blast cap technology other companies might be able to acquire rights to use it later.
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The supposed plan is for Yoli Blast Caps to be offered at a price point that allows it to compete against retail products. Assuming that they maintain the price points they were talking about in their webinar they are definitely less expensive than most MLM products. At $2.50 per blast cap that is pretty expensive for a powder you add to water, but it is not that far from the Red Bull price point.
Normally I would spend time looking at more than just the product in an MLM review but I wanted to take time to fully explore the Yoli Blast Caps. As far as the prelaunch goes Yoli seems to hold a lot of potential as an MLM business opportunity.
Like any MLM business though ultimately the success a distributor will have will be based on their marketing skill. Sure the buzz of a prelaunch can be exciting, but getting in on the “ground floor” is pointless when you do not know how to operate the business.
